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One of the Many Challenges
of Home Delivery
Long gone are the days that all meals are prepared and eaten at home. Lifestyles have evolved to a state of “on demand” and smartphone technology has enabled that transition. Nowhere is that expectation higher than among the Millennial generation. Fueled by a world of “apps,” it’s no longer necessary to travel anywhere to “shop” for anything from toothpaste to designer clothing, as companies like Amazon can bring the world to us, often with same-day delivery.
If there is any doubt as to the magnitude, or impact, of the shift in buying behavior, consider the data gathered by one major casual dining chain during a controlled 90-day test. Within the same…